Ivan Vasilev

2021 →

Raised pre-seed to build a peer-to-peer platform to help designers prepare for job interviews and improve their careers. Founder & product designer.


Product design director at Scentbird (YC alumni). Launched a mobile app and redesigned a fragrance recommender system.

New York

Design director. In six years, I have built from scratch one of the top-5 most renowned design departments in one of the biggest banks in Russia. We were among the first corporations to implement a design system on an industrial scale.




New York, USA

YC-backed fragrance subscription startup with over 300K subscribers

Director of digital product design

  • Redesigned information architecture (improved success rate of core user stories by 20%)
  • Designed/implemented new recommendations system (algorithms and UI). Increased the LTV and improved UX (50% increase in engagement).
  • Managed the full life cycle of mobile app, in addition to supervising the app design and a team of five engineers.
  • Managed the Retention product team.


Moscow, Russia

15M+ retail and 400K+ corporate customers

Head of design

  • Built out the design department and successfully hired 30+ product designers. My design department was recognized as Top 5 in the Russian design community.
  • Implemented a design system to speed up digital transformation and to ensure processes aligned with the bank's strategy.
  • Spearheaded the redesign of Alfa-Bank's online and mobile banking app.
  • Improved tech talent hiring processes.

The Russian Design Cup

Moscow, Russia

An open annual competition for experienced and aspiring designers organized by Mail.Ru Group.


The Russian Design Cup contest attracted 1467 participants in 2017. Along with four other distinguished design managers, we provided feedback and rated hundreds of submitted works in four rounds.


Saint Petersburg, Russia

My design studio was acquired by Molinos ad. agency in 2010

Founder → head of design

By 2009 my studio had nine employees and became a well-known web production in St Petersburg. In early 2010, I negotiated with Molinos ad. agency, and my studio merged into their structure, becoming its web production department.


Saint Petersburg, Russia

Soft5 LAN center automation software


  • Co-founded a successful startup while in high school. The market-leading solution for accounting and automation of internet cafes. KravNetAdmin platform protected workstations from unauthorized changes and ensured precise and secure accounting of the equipment utilization.
  • Managed and oversaw UI design, website design, and online advertising.
  • Prepared marketing campaigns which sold over 100 copies within the first year.


HeyGrowth Summit 2022 →

April 21, 2022
Online from London, UK

Scientific hiring

Online conference about product growth and design. I shared findings from the research about hiring product designers at a scale. Fun fact: this was the most upvoted talk in the product design section.

Design Weekend Suzdal 2021 →

April 11, 2021
Online from London, UK

Product Designer Career

2500+ attendees.

Design Line Boost—2

November 08, 2020
Online from London, UK

Preparing for a product design interview

900+ online attendees. Educational event held by Design Line, Sergei Krasotin and Alexander Kovalsky

Design Prosmotr: Season 10 →

April 28, 2018
Saint-Petersburg, Russia
Ivan Vasilev, designer, Design Prosmotr: Season 10,

Digital Product Design: Role, Goal, Method

~500 attendees. One of the most popular regular design conferences in Russia

Codefest 2018 →

March 31, 2018
Novosibirsk, Russia
Ivan Vasilev, designer, Codefest 2018,

Digital Product Design: Role, Goal, Method

2042 attendees. The biggest tech conference in Siberia, Russia

Design Weekend Perm 2018 →

March 24, 2018
Perm, Russia
Ivan Vasilev, designer, Design Weekend Perm 2018,

Digital Product Design: Role, Goal, Method

~300 attendees. Fundraising, lecture on product design

The 19th World Festival of Youth And Students →

October 20, 2017
Sochi, Russia
Ivan Vasilev, designer, The 19th World Festival of Youth And Students,

Designer 2022

20 000 people from 180 countries. This is an international festival with top speakers. I prepared a special speech on the future of the design profession (hence 2022).

Design Weekend NN 2017 →

September 30, 2017
Nizhniy Novgorod, Russia

Common Mistakes in Digital Product Design

~1500 attendees. Fundraising for an event and a lecture on digital product design

UX-Sreda, @Mail.Ru Hq →

September 27, 2017
Moscow, Russia

Design Systems

~120 attendees. The regular event hosted by Mail.Ru, usually focused on one specific design topic (this one was on Design Systems)

Dribbble Meet-Up 2017 →

June 03, 2017
Moscow, Russia
Ivan Vasilev, designer, Dribbble Meet-Up 2017,

Design Systems

The Moscow chapter of Dribbble meetup took place for the 6th time in June 2017. The event is hosted in the headquarters of Mail.Ru, one of the top 5 internet companies in Russia, and brings together the Russian Design community. 1000+ attendees and 10000 online viewers.

Design Weekend Kazan 2017 →

May 27, 2017
Kazan, Russia

Design Team and 10 Product Design Principles

~1000+ attendees. Fundraising, lecture on product design

RIT++ →

May 12, 2017
Skolkovo, Russia
Ivan Vasilev, designer, RIT++,

Habrahabr Open Studio

One of the biggest tech conferences in Russia, accompanied by special online translations organized by Habr, the biggest tech community in Russia. Habr invited me for an interview and as a moderator. At the peak moment there were a whopping 10000 online viewers.

Strelka Lektorij NN

April 22, 2017
Nizhniy Novgorod, Russia
Ivan Vasilev, designer, Strelka Lektorij NN,

Design Team and 10 Product Design Principles

Codefest 2017 →

April 01, 2017
Novosibirsk, Russia
Ivan Vasilev, designer, Codefest 2017,

Design Team and 10 Product Design Principles

1782 attendees. The biggest tech conference in Siberia, Russia


October 15, 1997
Hamburg, Germany
Ivan Vasilev, designer, Kunsthalle,

German culture in Saint Petersburg

Luckily, someone (I believe, Nikita Kanukov) took a picture of me talking in public in 1997. This is my first public speech. My first speech in English and abroad. The story behind this picture: I used to study the History of Arts in St. Petersburg State Hermitage. I took part in a student exchange program between the Hermitage and Kunsthalle (Hamburg). As a part of this program, a dozen selected students who participated in scientific work were invited to talk about it in Germany.


I live in London, UK

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