Hello, I'm Ivan —

digital product designer and data science enthusiast

Former Director of digital product design at Scentbird (retail startup, USA) and Alfa-Bank (15+ mln. customers in CIS). Created a design department from zero to a sound team of 30 UI engineers and launched an open-sourced design system to speed up the bank's digital transformation.

Launched a successful Crash Course on Digital Product Design at the British Higher School of Design in 2017. Published a book on branding in 2013. Public speaker on product design matters.

I practice Python daily since 2018. Understanding data science and machine learning helped me to redesign the fragrance recommender at Scentbird and develop my own projects.

I live and work in New York.

Recent projects

Mintblaster

2019, 2020

Experiment, Prototype, MVP. 500+ designers rated each other's resumes and portfolios to learn how to improve their own.

Product manager, designer, research, backend (algorithms and ML), frontend. This is my own project.

Scentbird

2018-2020

Fragrance subscription service.

Product manager, designer, and researcher

Archive (2010-15)

Book on branding (in Russian)

2013, 15

Dozens of notes and articles from my consulting projects turned into a 16-chapters book. It covers subjects ranging from assembling the creative team and naming to domain names and trademark registration. It was very useful and practical back in a day.

Author, designer

Fonts and typography

2011, 18

My passion! Only a handful of my fonts survived, though. Mainly because they were ready enough to be published at Myfonts.com ➝

Typeface designer