digital product designer and data science enthusiast
Former Director of digital product design at Scentbird (retail startup, USA) and
Alfa-Bank (15+ mln. customers in CIS).
Created a design department from zero to a sound team of 30 UI engineers and launched an open-sourced design
system to speed up the bank's digital transformation.
Launched a successful Crash Course on Digital Product Design at the British Higher School of Design in 2017.
Published a book on branding in 2013.
Public speaker on product design matters.
I practice Python daily since 2018.
Understanding data science and machine learning helped me to redesign the fragrance recommender
at Scentbird and develop my own projects.
I live and work in New York.
Experiment, Prototype, MVP. 500+ designers rated each other's resumes and portfolios to learn how to improve their own.
Product manager, designer, research, backend (algorithms and ML), frontend. This is my own project.
Product prototype — A tool where designers learn good and bad resume patterns by labeling the data set
Dozens of notes and articles from my consulting projects turned into a 16-chapters book. It covers subjects ranging from assembling the creative team and naming to domain names and trademark registration. It was very useful and practical back in a day.