digital product designer and data science enthusiast
Former Director of digital product design at Scentbird (retail startup, USA) and
Alfa-Bank (15+ mln. customers in CIS).
Created a design department from zero to a sound team of 30 UI engineers and launched an open-sourced design
system to speed up the bank's digital transformation.
Launched a successful Crash Course on Digital Product Design at the British Higher School of Design in 2017.
Published a book on branding in 2013.
Public speaker on product design matters.
I practice Python daily since 2018. Understanding data science and machine learning helped me to redesign the fragrance recommender at Scentbird and develop my own projects.