Hello, I'm Ivan —

digital product designer and data science enthusiast

Former Director of digital product design at Scentbird (retail startup, USA) and Alfa-Bank (15+ mln. customers in CIS). Created a design department from zero to a sound team of 30 UI engineers and launched an open-sourced design system to speed up the bank's digital transformation.

Launched a successful Crash Course on Digital Product Design at the British Higher School of Design in 2017. Published a book on branding in 2013. Public speaker on product design matters.

I practice Python daily since 2018. Understanding data science and machine learning helped me to redesign the fragrance recommender at Scentbird and develop my own projects.

I live and work in New York.