Mobile navigation redesign
Picking fragrance online is tough! I asked 20+ Scentbird’s power users how they do it, and their answers manifested in the card you see. It is at least four times bigger than the original and has more info, but the performance grew.
Users added 50% more products from this design, which is crucial for subscription service. This design played a key role in the fragrance recommender.
Alfa is one of the biggest banks in Russia. I joined them in 2012 to participate in digital transformation. The goal was to move transactions online from branches.
My team assembled and tested a UI library in five years, then switched to React and open-sourced the project. It was the first open-sourced design system in the Russian Fintech industry and one of the first implemented at an industrial scale. By the end of 2017, more than 30 internal product teams adopted our approach.
It was a great ride! In 2021 Alfa introduced the next generation of their Design System. These screenshots were worth saving for the history, along with the original Git repo.